How Can Hotels Avoid Rebound In Websites?
When a website has a lot of visitors, but the time people spend there is low, it’s a rebound. The bounce often occurs a lot on pages that do not provide the user with what they are looking for. For Rocky Point Mexico hotels, it means loss of customers and a big alert for marketers. Since the competition generated within digital platforms is quite competitive, they need to create strategies that allow them to captivate the user. So that they stay longer on the site, and this visit becomes a reservation.
Consider the variety of clients
Although many people indeed opt for the help of an intermediary, which in this case may be websites that analyze the lowest prices, it is necessary not to leave out those who go directly to the restaurant’s site. Therefore, if you want to increase the permanence of people within the website, the hotels must be given an exclusive benefit that will not be publicized in booking portals but only on the website of the hotel.
Once the user is inside the site, an appeal must be created in the design so that it can be attractive enough for individuals. On the other hand, having specific tools such as chatbots allows people to be more in touch with the company. So, if a person has a question about a service, they can easily send a message directly to the hotel. This not only allows the person to stay longer on the site but also helps to entice the person to make a reservation within the facility.
Slowness on the website
It is one of the most common failures not only in hotel companies but in all industries that belong to digital platforms. If the loading of a website is slow, people will abandon the site due to the slowness to access the page. It is generally estimated that people only wait approximately 5 seconds for the website to load; if the wait is longer than this, they leave. This is a big problem because there is no point in having the right strategies or discounts if the loading time is prolonged.
There are different ways to speed up the loading time, but it is always recommended that this process be carried out by a specialist, i.e., one who made the website or who knows how to handle the platforms.
Another big mistake and reason why people don’t stay on the page as long as they do are that the individual is not given the necessary information. To avoid this, it is essential to analyze the content within the website. At the time of this analysis, it is required to think like the client, that is, to ask questions so that they can determine if the content is of value and suitable for the target audience.
Optimizing the website
To know if the content and design are appropriate, it is necessary to think about the following:
Utility: Examine whether the content is relevant, that is, whether the information or words to be used within the information are appropriate and understandable to different people.
Ease of use: At this point, it is necessary to make a small analysis about whether the website is easy to use. At this point, analyzing it from the customer’s perspective is essential.
The rebound within the hotel industry is something that many companies seek to avoid because this means the loss of customers. That is why it is necessary to follow the points mentioned so that the bounce rate is much lower.