Dental Clinic Management Plan


The high competitiveness and the changing market has caused the companies worry about developing plans for commercial work, the strategies that are within this type of projects have the purpose of generating success within any company. In this case, of those dedicated to the service and care of people who have a dental problem or want to resort to a dental implants Tijuana treatments. Dentists and all those who work in this area must understand that today it is no longer enough to only resort to advertising by word of mouth to generate sales.

Commercial management needs planning and tools based on the research carried out within the dental office in terms of its organization, the market, the target audience, and all the indicators to which the company is directed.

Another element that plays a vital role in corporate management is the use of technology that facilitates and speeds up the work of the people who work in the dental office, thus managing commercial opportunities and sales. The planning of a business management plan must be composed of the analysis and use of technological innovations. To do this, all the employees of all the departments that make up the clinic’s organization chart must be taken into account.

Analysis of the dental clinic

The first step will always be the analysis of the current situation of the dental establishment, to know in detail everything that can affect the growth of the company, as well as to determine which strategies are the most relevant. To do this, the different departments must be worked on and questioned to obtain the necessary information.  The people in charge of the management plan must know the company entirely, in terms of productivity, competitors, and the positioning that the clinic currently has within the market.

To obtain private information, meetings can be held with the departments dedicated to marketing, administration, distribution, and customer service, among others. Similarly, customer surveys and statistics can yield more data about the state of the business. Once the necessary information is obtained, the weaknesses that lie within the company can be defined, and this is the starting point.

The data will allow the development and analysis of a SWOT scheme, followed by the planning and delimitation of the company’s objectives; it is necessary to take into account those that fall into the category of specific, measurable, achievable, relevant, and those of short term. The objectives should be aimed at growth, commercial elements, and customers that are part of the dental business.

Once the objectives have been defined, strategies are developed to enable the goals to be met. At the moment of being developed, the state of the dental office must be analyzed because if something does not work, it is necessary to make corrections so that the plan evolves positively. Indicators can be used to evaluate the performance of the strategies that were planned, to know if they are being fulfilled. In this way, with the use of a commercial management plan, the clinic can have a better notion and management of the business organization and thus focus on growth and positioning to increase sales and the number of patients.